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Project Overview: ToolX
In a world where creating engaging social media content is increasingly essential for both personal branding and business marketing, users often lack the time, resources, or expertise to craft quality posts consistently. ToolX, an AI-powered social media post creation app, was developed as a solution to address these challenges.
This case study explores the design process behind ToolX, focusing on the needs of individuals and small businesses seeking efficient, accessible content creation tools. The project aimed to identify existing pain points to create a streamlined, user-friendly platform.
Research:
Potential Solution:
User Flow:
Mid fidelity wireframes:
High fidelity screens:
Conclusion:
I worked on this project after I was assigned this case study while interviewing for a design internship. The interviewer provided me with a bunch of valuable feedback after which I made improvements in my overall process. Working on this project & getting feedback from an experienced professional was a great experience
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